According to recent stats and studies, users invest 88% more time on sites with videos. In today’s digital world, it’s not surprising to see individuals searching videos on popular websites and platforms more frequently.
Trending and popular videos with millions and billions of views also show how many individuals today are so invested in spending time browsing and watching videos. As we get going, we’ll discuss why more businesses consider using video sharing websites today.
Why Companies Engage in Video Sharing Websites
Videos today have become a top content style and trend many watch online. Furthermore, it has benefited the excellence of little to large-scale businesses and even personal icons. If you’re also considering using video sharing websites for your business or personalized content, below are five benefits you may expect.
1. Engages even the lazy customers
Videos are good for education and are even easy to understand. Most audiences today are too lazy or don’t have enough time to read long product descriptions and mechanics. Whether it is a particular service or a trending item online, most people prefer seeing them in action and how they operate through videos. Video streaming can keep even the laziest buyers interested.
2. Strengthens domain authority
Although videos are great for converting sales and increasing web traffic, they also alert Google about good content and develop trust among users. Since Youtube is owned and bought by Google, videos have played an essential function in search engine rankings. Looking to have a membership website to make your growing business profitable? Hiring a membership website development company is the recommended and hassle-free option.
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3. Increases social media influence
When you observe popular videos on social media platforms like LinkedIn, Facebook, Twitter, and Instagram, you’ll see what post types people find compelling. Many interesting contents have a typical thread and always have numerous post shares. As we all know, individuals who share your social media content will also appear in their friends’ feeds.
This can substantially boost your reach and even promote your company to others. People who are entertained with sponsored videos share them on social media websites. While most video platforms share content around the world, some professionals use it for company education and training. Is this something your company needs? Developers specializing in video sharing platforms can help with your situation.
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4. Boosts a business’s exposure
Videos on video sharing websites can get exposure and views even if they’re not on your website. Furthermore, you can create additional identities for your company depending upon your content’s relevance on these websites.
For example, if you have posted videos about watch repair tips, you’ll have a chance to appear on a user’s search results for that topic, even if they’re not searching for your company. Furthermore, your content might even appear as a “related video” on content uploaded by your competitor.
5. Transmits your brand’s values
Videos share information much more expressively and richer than texts and pictures. Videos can have narration for a better learning experience, script, music, and sounds which make for a powerful tool to convey a company’s values and generate identification.